When you have a business to run, you are focused on growth. I mean, that’s the whole point of starting a business, right? Right! But what some businesses seem to miss is the fact that growth in revenue does not solely depend on growth in customers.
Here, I will let you in on a secret — ensuring that you have returning customers is way more important than scrambling for new customers. Those who have already bought your products already know what experience they are in for and more than willing to make another purchase (if they are convinced enough)! Whereas, new customers can be hesitant and find it harder to trust you.
Focusing on retaining your existing customers will make them trust your brand more and what that ultimately does is build loyalty! You know why you need loyalty? *whispers* You are less likely to be canceled when you make a public mistake! Think about Balenciaga for instance, at this point they are doing it all on purpose because they know they have loyal customers who will always be their ride or die.
So, let’s talk about it — what does it take to build that strong relationship with existing audiences to ensure growth in revenue and in brand awareness?
1 ✷ Invest In A Good Copywriter
I have mentioned before that the copywriter you choose to go for can either make or break your business! How so? A copywriter’s sole purpose is to ensure that your marketing message lands in the right hands and it makes those hands take action. Be it subscribing to your newsletter, making a purchase, requesting a demo or booking a consultation call! Good copy has the power to persuade even the skeptical into stepping outside of their comfort zone.
Example 〰️ Apple
Do you know what really makes customers return to Apple to buy the latest iPhone that looks and functions the same as the previously launched one and the one they already have (which is in perfect condition by the way)? Those darn copywriters! The way they strategically place words in the product pages is made to drive consumers to tapping that purchase button!
2 ✷ Make Your Emails Fun & Easy to Follow
As a business owner, you also receive thousands of subscription emails — some unsolicited and some you did sign up for but just keep forgetting to unsubscribe so you scroll right past them every single day. Everyone goes through that very same struggle, which is why you absolutely have to make it your mission to send out emails that are enticing, resourceful and makes your customers feel special!
Example 〰️ Marketing Brew
Marketing Brew’s emails are always jam-packed with the latest and most relevant industry happenings, they fill you in, just in case you missed recent news, they have fun quizzes and facts and they have a referral program where you can get some cool freebies just by sharing your referral link! All-in-all, they make sure that their audiences stop and read what they got in store for them!
Related ☽ Your Guide To Creating A Lasting Impression With A Welcome Email Sequence
3 ✷ Consistently Offer Exclusive Discounts
Speaking of feeling special, what screams ‘we love and appreciate you’ more than some discount codes? Nothing matches up to the feeling of seeing that one item we have been eyeballing for weeks officially go on sale. This keeps customers on their toes and constantly stalking your pages to see what they can snatch on the low! Let their inner child live through your offers that feel like a treasure hunt!
Example 〰️ ALLMODERN
ALLMODERN is a furniture store that houses modern and mid-century modern high-quality items. Everyone loves high-quality products but not everyone has high-quality money! ALLMODERN is there for consumers like me who aren’t exactly the target market but working towards being one and knowing that they support consumers like this by always having discounts on pretty much all categories just keeps us coming back!
4 ✷ Be Resourceful & As Helpful As Possible
Another effective way to keep your customers coming back is by creating a space where they can explore useful content that serve the purpose of educating them on how to efficiently use your products, why your products are good for them and industry facts they should know.
Example 〰️ ilovecreatives
Puno founded ilovecreatives with a mission to help creatives of all sorts to flourish in their field! Not only do they have blogs on how to do that, they also have courses, creator profiles, digital and physical products and ad space!
5 ✷ Become Friends With Them & Relatable
Although AI is seemingly here to help, it has also taken a lot from us, such as that human connection we all value. Oh and trust me, consumers absolutely know when a business is ‘run’ by a robot. They want to feel heard, respected and loved in order for them to be loyal and vouch for you in the future. So, engage with them in their language through social media, understand what matters to them and mention it on your newsletter and post relatable content that will keep them entertained.
Example 〰️ Duolingo
The Duolingo marketing team is unmatched and that is how they have managed to attract 6.5 million TikTokers! They keep up with what is trendy so they can be relatable to their audience — check out their version of Love Island (absolutely hilarious)! Not only are they retaining the users that they have, they are also attracting new ones by being friendly, relevant and they respond to comments as their way of maintaining friendships with their audience.
6 ✷ Listen To What They Have To Say
There’s probably no greater feeling than actually helping someone with a task or situation they are struggling with. I myself always feel honored when my friends ask me for advice (even on matters I know nothing about), it just gives the energy of “your opinion is so important to me that I am willing to let my future depend on the advice you give me” — ugh, with pleasure! Consumers are just the same, they want their feelings and opinions validated and the best way to do that is by asking for their feedback. Let them tell you what you are doing great at, where you are coming in short and what ideas they have for your business.
Example 〰️ Creative Market
Creative Market is thee marketplace for finding all things… creative? Think: social media templates, website templates, fonts, graphics for ebooks, planners… the list has no end! They are constantly on a hunt for ways to improve customer experience and recently, they let their loyal consumers know that they have been listening.
And there you have it — these strategies are meant to help you up your game when it comes to showing your people that you are thankful that they are riding with you. You have to remember, there are thousands of other businesses doing what you do but your Unique Selling Proposition (USP) has helped your customers make the easy decision of buying from you. Now don’t lose them by neglecting them, use these strategies and feel free to thank me later!
Peachy Tangerine 