Your Guide To Creating A Lasting Impression With A Welcome Email Sequence

First off, let’s talk about email sequences and what the hype is all about! Email sequences, as the term suggests, are a sequence of emails that are strategically automated to land in your contacts’ inbox to either onboard them, remind them of items they left in their cart, entice them to purchase your products and to ultimately keep them coming back.

Nope, email marketing isn’t dead! As a matter of fact, according to a study done by McKinsey & Company, email marketing is 40x more effective when it comes to attracting new customers than social media! If you ask me, that sounds like a good investment!

Now, the challenge can be grabbing and maintaining your customers’ attention — that’s where a Welcome Email Sequence comes in…

You already know that first impressions last and they are also super important because when you are mingling with a couple, you don’t ask, “So, what did you do on your third date?” No, you are more interested on their first meeting – their first impressions of each other that has led them to where they are today. And you know what, no one forgets their first impression and this applies to everything!

That is what a Welcome Email Sequence is all about — creating that memorable impression that is bound to build a strong relationship and strong connection with your customers.

Just think about it: on top of the thousands of emails they receive each day, they still decided to sign up to be added on your email list; meaning that they would like to hear from you! That’s a big flex so this is what you have to do to ensure that you don’t fumble this…

✷ Welcome!

This is the first email of the sequence which you will send almost immediately after your new contact signs up! This is your chance to prove to them that they made the right decision by becoming part of the list. Welcome them to your brand as though they just walked into your house, give them a tour so that they get more comfortable — tell them what you are all about and how they can use your platform efficiently.

Example 〰️ Flodesk

✷ Our Story

Now that you have opened your doors to your new contacts, it’s time to sit them down and tell them more about your brand. Tell them what inspired the idea, your values, your mission and you can throw in a few items and/or services that you offer but don’t be all ‘salesy’ about it… yet!

Example 〰️ Sauna House

✷ The Goodies

Okay, they are all settled in and comfortable now. From the first email, they were showered with appreciation and on the 2nd email, they grew to empathize with you and ultimately become your supporter. So now, they are ready to take action! What better way to make this easy for them than giving them an exclusive coupon/discount code to make any purchase they would like on the website? This will also keep them coming back for more because you have proven to them that you don’t just want to use them for the benefit of your business — you want to help them and build a relationship with them!

Example 〰️ Rara Jewelry

Creating a Welcome Email Sequence is worth all the effort because it increases engagement and sale. What more do you need? So, this is why you also need to ensure that your email copy is top-notch and worth their time. The average adult receives 100-120 emails a day, so they can get distracted pretty easily. The solution to this is to keep their eyes fixated on you with an enticing, educating and entertaining email sequence.