✷ these are words that I use on a daily basis and you should know them too if you are a business owner looking for a reliable copywriter

a/b testing → A method of comparing two versions of a product, campaign, website, or other item to determine which performs better by randomly exposing each version to separate groups and comparing results. It provides data-driven insights for informed decision making and optimization.

autoresponder → An automated email response system that sends pre-written emails to individuals who take a specific action, such as subscribing to a mailing list or making a purchase. It helps to streamline communication and saves time by automatically sending personalized, timely responses to subscribers or customers

blog → A regularly updated website or portion of a website that features written content, such as articles. Blogs can cover a wide range of topics and serve as a platform for sharing information, opinions, and experiences with a broad audience

bounce rate → A web analytics metric that measures the percentage of single-page visits, or visits in which the person left the site after visiting only one page.

b2b → A type of transaction that occurs between two businesses, such as a wholesaler selling products to a retailer.

b2c → Another type of transaction but this one occurs between a business and a consumer, such as a retailer selling products directly to an individual.

cta → CTA, or call-to-action, refers to a prompt on a website or marketing material that encourages a user to take a specific action, like clicking a button, filling out a form or making a purchase.

case study → A research method that involves a detailed and in-depth examination of a single individual, group, or event. Typically used to gain insight and understanding about a particular subject or phenomenon.

click-through rate → Click-through rate (CTR) is a metric that measures the number of clicks on a specific link or call-to-action, divided by the number of times that link was displayed, usually expressed as a percentage.

conversion rate → The percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form, calculated by dividing the number of conversions by the total number of visitors.

copyright → A legal right that grants the creator of an original work exclusive rights to control the use and distribution of that work, including the right to copy, display, and sell it.

copywriting → The act of writing text for the purpose of advertising or other types of marketing communication, including product descriptions, headlines, and promotional copy.

cost per click → Cost per click (CPC) is a pricing model used in online advertising, where the advertiser pays each time a user clicks on one of their ads, typically used in pay-per-click (PPC) advertising campaigns.

customer journey → The complete sum of experiences that a customer has with a company. From awareness of its offerings to post-purchase evaluation, including all interactions and touch-points a customer has with the brand.

deliverable → A specific and tangible item or output produced as part of a content creation project, such as a blog post, video, infographic, or white-paper, that is delivered to the client or customer for review and approval.

discovery call → An initial conversation between a creative and a potential client — used to gather information about the client’s needs, wants, and pain points in order to determine how they can help them reach their business goals.

dummy text → Also known as placeholder text or filler text is temporary or random text used in design, typography, or layout to simulate the appearance of real text. It helps visualize the overall design and layout without being distracted by the actual content.

e-commerce → The buying and selling of goods or services over the internet. It involves online transactions, electronic payments, and digital platforms where businesses and customers interact, making it convenient to shop and sell products or services from anywhere at any time.

evergreen content → Content that remains relevant and valuable to readers over an extended period. It doesn’t rely on current trends or time-sensitive information, making it consistently useful and able to drive traffic and engagement long after its initial publication.

footer → A footer is the bottom section of a webpage that typically contains information such as copyright notices, legal disclaimers, contact details, navigation links, and additional links to important pages or resources on the website.

header → A header is the top section of a webpage that typically contains the site logo, navigation menu, and other important elements like search bar, contact information, or social media icons.

homepage → The main or first page of a website, usually serving as a table of contents and providing access to the rest of the site’s content.

inbound link → Also known as a backlink, is a link from one website to another, indicating that the linking site recognizes the linked site as a valuable source of information and endorsing its content to their audience.

kpi → A KPI, or Key Performance Indicator, is a metric used to evaluate the success of an organization or specific aspect of its operations in achieving its goals and objectives.landing page: A landing page is a standalone web page specifically designed to convert visitors into customers or leads, often as a result of clicking on an advertisement or search engine result.

lead magnet → A valuable and enticing offer, such as an eBook, webinar, or template, that is provided to potential customers in exchange for their contact information, used to generate leads and build an email list.

marketing campaign → A coordinated series of activities that promote a product, service, or brand, typically involving a combination of advertising, public relations, events, and sales efforts, with a clear and defined strategy and goals.

press release → An official statement issued to the media, typically by a company or organization, that provides information about a new product, service, event, or other newsworthy item.

roi → ROI, or Return on Investment, is a performance measure used to evaluate the efficiency of an investment, calculated as the ratio of the net gain or loss from the investment compared to the original cost of the investment.

sales page → A web page specifically designed to persuade a visitor to purchase a product or service, typically featuring copy and multimedia elements that highlight the benefits and features of the offering and include a call-to-action.

seo → SEO, or Search Engine Optimization, is the practice of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs) through various techniques, including keyword research, content optimization, and link building, with the goal of attracting more organic traffic from search engines.

serp → SERP stands for Search Engine Results Page. It refers to the page displayed by search engines, such as Google, in response to a user’s search query. It includes a list of relevant web pages, featured snippets, ads, and other elements related to the search query.

target market → A target market/audience is the specific group of people or customers that a product, service, or message is intended to reach and appeal to. It is the segment of the population that is most likely to be interested in and benefit from what is being offered.

testimonial → A written or spoken statement, typically from a satisfied customer or user, that shares their positive experience, feedback, or endorsement of a product, service, or brand. It serves as a recommendation or validation for potential customers.

url → A URL, or Uniform Resource Locator, is a string of text that serves as the address of a specific web page or file on the internet, and allows users to access it by entering it into a web browser.

usp → A unique selling point, also known as a unique selling proposition, is the factor or aspect of a product or service that sets it apart from its competitors and makes it more attractive to potential customers.

website → A collection of web pages and related content that is accessible through a specific domain name on the internet. It serves as an online platform where businesses or individuals can share information, provide services, sell products, or interact with users.

wire-frame → A wireframe, in the context of copywriting, is a visual representation of a web page’s structure and content hierarchy, used as a blueprint for designing and organizing the page’s elements, including headlines, images, and call-to-action buttons, before adding detailed copy and visual design.